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eCommerce & Shopify · Snacks

Pryme

A bold, performance-driven store for an Australian Wagyu beef jerky brand, pairing punchy branding with a subscription-first purchase flow.

Shopify 2.0SubscriptionsLiquidBrandingVisit site
Pryme storefront

Result

A high-energy storefront with a built-in subscription engine that turns first-time buyers into recurring subscribers.

The challenge

Pryme needed to stand out in a crowded jerky category with a high-energy brand voice, while turning first-time buyers into subscribers for predictable recurring revenue.

What we built

  • A custom Shopify 2.0 theme with bold typography and an orange/red brand system.
  • Subscribe-and-save PDP flow with tiered delivery-frequency discounts.
  • A 'Pryme Time' blog hub for SEO and nutrition education.
  • A 'Join the Herd' ambassador program for referrals and early access.

Services used

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