Result
A cohesive, on-brand storefront where recipe content and community engagement drive repeat visits.
The challenge
Moving into direct-to-consumer, Nice Rice needed a store that felt as fun as its retail shelf presence — and reasons for customers to come back beyond a single bag of rice.
What we built
- Custom theme with dynamic hero banners, best-seller carousels, and a recipe hub.
- A 'Meet Our Community' UGC carousel showcasing customer content.
- Multi-variant products, 'buy more, save more' bundles, and a mobile-first grocery browsing experience.
Services used
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